A portrait digital kiosk mockup showing how the identity carries a hard retail offer: headline, product shot, price and mark stacked down a green gradient panel.

Visual description

A dark grey freestanding kiosk stands mid-frame on a paved pedestrian laneway, flanked by a black-clad modern building with angled bracing on the left and a red brick wall with a timber bench on the right, under a bright blue sky with a few clouds. Its portrait screen runs a near-black to deep green gradient with a subtle radial light behind the centre. The layout stacks top to bottom: "A total Pro." as a short white headline in geometric sans-serif, two lines of small supporting copy about a monthly business mobile plan, then a photographed handset shown front and back against a green rectangle so the phone appears to float in a lit window. Below that, "Save" sits small above an oversized "$300" in white, with a line of fine print beneath. The bottom right corner carries the green ring mark and "one.nz" in white. A row of concrete bollards with red bands leads the eye toward the kiosk, and a second smaller poster is visible in the shopfront behind.

Key takeaway

The offer hierarchy is honest and simple: one short headline, one product, one big number, one mark. Framing the handset inside a brighter green rectangle creates a lightbox effect that lifts the product off an otherwise dark panel.

Reuse notes

Good reference for a promotional out-of-home format where a brand-led system has to accommodate price-driven retail messaging. The dark panel needs strong ambient contrast to compete in daylight, as the surrounding sunlit scene here shows. Pair with the brand-line billboard from the same system to contrast tonal and tactical executions.