one.nz applications grid: print, livery, web and event

Summary

A four-up applications board showing the one.nz system stretched across print, vehicle livery, an online store and a physical event space in a single frame.

Visual description

The image is split into four equal quadrants with no gutter. Top left, on a pale grey ground, a business brochure is fanned open across a dozen angled spreads: the cover carries concentric green rings and "The one for business." in white, and the inner pages mix short green section headers such as "We're high profile." and "We're backing our team." with small photographs, dark card grids and a hand holding a phone. Top right, on white, a compact SUV is photographed in profile with a full green wrap that runs from near-black at the rear to bright green at the front, a soft light streak along the flank and the ring mark centred on the rear door. Bottom left shows an open silver laptop on white displaying a store screen: a green gradient background, "Select a phone", three handsets fanned in a row with the centre one bearing the one.nz lockup on its screen, and a small caption and back arrow below. Bottom right is a dark event or launch space where a huge illuminated green ring hangs from a lighting truss above a low black stage, with a backwall showing the ring mark and "one.nz" in white and concentric green arcs bleeding to the edges.

Key takeaway

One geometric idea, the ring, scales from a rear car door to a suspended truss piece to a favicon-sized lockup without redrawing. Holding all four quadrants at the same green value range makes wildly different media read as one campaign.

Reuse notes

A useful layout for the applications page of an identity case study when you have few frames but want to prove range. It relies on each quadrant being visually simple; busier photography would make the four-up feel cluttered. Note the brochure quadrant is angled and small, so its copy is illustrative rather than readable.