Planted wordmark colorway stack

Summary

A colorway sheet: the Planted wordmark repeated four times down the page, each time on a different brand background, proving the lockup holds across every approved pairing.

Visual description

The canvas is divided into four full-bleed horizontal bands of roughly equal height. From top to bottom the backgrounds run deep green, acid lime, orchid pink and bright orange. Each band carries the same centered wordmark, set in a heavy rounded display sans with tight spacing, generous bowl shapes and a slightly flared stem on the P. In every instance the letter t is replaced by the brand's tree glyph: a tapering trunk with four rounded teardrop leaves fanning symmetrically off it, drawn at cap height so it sits in the word without breaking the baseline. The wordmark is pink on green, pink on lime, orange on pink and pink on orange, so only two ink colors are used across four grounds. Nothing else appears on the sheet: no captions, no rules, no logo system notes.

Key takeaway

Substituting a single letter with the brand symbol means the wordmark and the mark are never separate assets, and the tree gets read as language rather than decoration. Presenting colorways as edge-to-edge bands rather than swatch squares shows how each pairing behaves at full-bleed poster scale, which is where the brand actually lives.

Reuse notes

A good reference for a colorway page in a brand guide, or for any identity that wants a symbol embedded inside the wordmark. The letter swap only works when the replaced glyph has a comparable silhouette, and the vibrating color pairs here need enough weight in the type to survive at small sizes. Pairs naturally with the merchandise and social applications from the same system.