Project What If digital banner build

Summary

A short wide banner that opens on a full bleed scientific image, drops a navy panel across it, and then builds a logo and a single question inside that panel.

Visual description

The loop starts on white, then a landscape photograph fills the frame: a heavily magnified stained specimen of densely packed magenta and violet cells, cut through by diagonal bands of crimson, pale cyan and white so it reads as both biological and abstract. A small white line drawing of the We The Curious mark sits in the top right corner over the image. A solid midnight navy panel then slides in from the left and covers roughly three quarters of the width, leaving a vertical sliver of the photograph exposed on the right. Inside the panel two large forms appear, a circle and a rounded half circle pair, both masked with the same cell photograph so the imagery shows through the logo shapes. Text builds around them in white sans-serif: a small "we the curious" over a bolder "Project What If" with a short underline and a downward pointing tick at the top left, then the headline "Can your soul be seen by science?" in the middle left, and finally a two line sign off with "Book now" in red above "wethecurious.org.uk" in white at the bottom left. The final frame holds all of it together at once.

Key takeaway

Filling the logo shapes with the same photograph used behind them ties mark and imagery into one object, so the panel feels cut out of the picture instead of placed on top of it. Leaving a strip of the photo visible beside the panel keeps the source image present after the copy takes over.

Reuse notes

A good template for exhibition, museum and event display advertising where the hook is a single provocative question and the only action is a booking link. It needs genuinely striking imagery, since the photograph carries both the background and the logo fill; a flat or busy image would collapse the mark. The red call to action is small by design, so this suits awareness placements more than performance ones.