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A French design system demonstrating typographic wordplay, layering the words "Informer," "Orienter," and "Embellir" with colorful geometric shapes and symbols.
Summary
A French branding system for "Expograph" that uses layered typography and colorful geometric shapes to create a playful identity. The design repeats three verbs—Informer, Orienter, Embellir—with rotating accent colors and overlaid abstract shapes.
Visual description
White background with red all-caps typography stacked vertically. The words "INFORMER," "ORIENTER," and "EMBELLIR" repeat and overlap, each instance interrupted by a colorful geometric shape (circles, lines, squares) in green, blue, yellow, orange. A right-side panel shows the same composition reversed on a dark red background with white type.
Key takeaway
Using repeated typography as a structural grid and filling the repetition with unexpected color and shape interruptions creates visual interest and breaks monotony in a wordmark-heavy identity.
Reuse notes
Strong reference for identity systems that need to feel playful and print-forward. Works well for creative agencies, educational institutions, or cultural organizations.
