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A four-step problem framing methodology shown as nested concentric circles labeled with research techniques, titled 'PROBLEM (framing)'.
Summary
A four-step problem framing methodology rendered as nesting concentric circles, each labeled with a specific research or ideation technique (identifying problems, formulating with HMW, generating ideas with Crazy 8, prioritizing with voting).
Visual description
Centered title reads "PROBLEM (framing)" with "PROBLEM" in large, bold sans-serif and "framing" in italic, serif. Below, a series of four nested circles expand outward, each with numbered labels (01 through 04) and contained text describing a research step. Thin black lines with circular anchor points connect the circles, suggesting containment and progression. The background is light gray. All type is dark gray or black, creating strong contrast. The layout is symmetrical and axis-centered, emphasizing the methodical nature of the framework.
Key takeaway
The concentric nesting pattern communicates hierarchy and containment without hierarchy marks or color, using pure geometry. The pairing of numbered steps with italic sub-labels is legible and scholarly. The open, linear-stroke circles keep the diagram weightless and scannable.
Reuse notes
Ideal for consulting collateral, research frameworks, and methodology documentation. Works equally well in decks, reports, or print. Scale the line weight for legibility in smaller contexts (slides, social). Pairs well with process step lists or comparative feature matrices.









