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Three-tier pricing header with recommended Advanced column and expansive feature matrix grouped by helpdesk, AI, channels, and platform.
Summary
Full pricing comparison with Essential, recommended navy Advanced, and Expert columns atop grouped checkmark feature tables and startup program banner.
Visual description
Headline "Get AI-powered customer service with every plan" with 14-day trial note and key versus all features toggle. Three plan cards: Essential $39 seat with trial button, Advanced $99 on dark navy with Recommended badge and blue trial plus demo link, Expert $139 with demo. Matrix sections for Help Desk, AI Chatbot ($0.99 per resolution Fin line), Proactive Support, Proactive Support Plus $99 add-on banner, Channels with usage-based SMS and phone rates, Platform with SSO on Expert only. Blue checkmarks per column. Bottom gray Early Stage program strip with Apply now.
Key takeaway
Highlighting Advanced in inverted navy within the table header guides choice without hiding other tiers. Inline add-on banner inside matrix explains optional layer cleanly.
Reuse notes
Buyers comparing tiers on one page. Table length needs sticky headers in implementation. Usage-based footnotes prevent surprise bills.
