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Four-column pricing table on white with a highlighted Creator tier and a trust-logo strip below.
Summary
A four-tier pricing table on white, anchored by a scale-themed headline and topped with a star-rating proof chip. The defining move is darkening the two paid upper tiers (Creator and Enterprise) so the recommended plans pop against the lighter Free and Starter cards.
Visual description
Centered above the table, a small cluster of avatar thumbnails and a 4.7 star rating ("from 1,500+ reviews on G2") sits over an oversized headline "Ready to scale your video production?" with "scale" tinted blue. A line of grey subcopy follows. Four pricing columns run across: Free (£0) and Starter (£14) are white cards with light borders; Creator (£49, labeled "MOST POPULAR" in a blue cap) is a deep blue-violet filled card; Enterprise ("Let's talk", labeled "FOR TEAMS") is a near-black card. Each column lists a price, a Get started or Book demo button, and a checkmarked feature list grouped under "WHAT YOU GET IN..." and "INCLUDES" headers. A "Trusted by over 50,000 companies" line and a row of monochrome client logos (Bestseller, Reuters, Teleperformance, Zoom, Heineken, DuPont) closes the section.
Key takeaway
Inverting the fill on the upsell tiers (dark cards for Creator and Enterprise, light for the cheaper plans) to steer the eye toward higher revenue without a loud "recommended" banner. The G2 rating chip placed directly above the table pre-loads trust at the exact moment of the price decision.
Reuse notes
Strong default for a SaaS with a free tier and a clear good/better/best/enterprise ladder. The dense feature checklists need tight, parallel copy to stay scannable across four columns. Pair the logo strip with the table so social proof sits right under the prices. Works on light backgrounds.
