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Long light-mode pricing comparison matrix for Launch, Grow, and Scale plans with green-highlighted Grow column and grouped feature categories.
Summary
A full-page-style pricing comparison table for three plans with Book a demo CTAs, a gray-highlighted recommended Grow column, and nine categorized feature groups from users through compliance.
Visual description
White background with a three-column comparison grid. Header row names Launch, Grow, and Scale with Book a demo buttons; Grow uses green filled button and entire column sits on light gray background while others use dark buttons. Rows grouped under small caps section headers with icons: USERS (seat limits up to 5, 10, unlimited plus free viewer seats), CHANNELS (Slack, email, chat, Discourse, Discord, Teams, custom with increasing limits), EXTENSIBILITY (API, webhooks, machine users, events), WORKFLOW (integrations, autoresponders, tiers, views, rules, SLAs), SLACK FEATURES (notifications, broadcasts, in-Slack actions, digests, Enterprise Grid), PLAIN AI (auto labelling, urgency, summaries, ingestion, suggested responses on Scale), DATA-DRIVEN SUPPORT (fields, tenants, customer cards, reporting windows, BI on Scale), DATA MIGRATION (HubSpot, Help Scout, Zendesk, Intercom, Salesforce importers), and SERVICES AND COMPLIANCE (SOC2, security review, SLAs, onboarding on Scale). Cells use checkmarks or specific limit text.
Key takeaway
Highlighting the middle tier with column background plus green CTA nudges selection without hiding other plans. Category headers break a long matrix into scannable chapters for different buyers (channels vs AI vs compliance). Mixing checkmarks with numeric limits keeps rows honest for power users.
Reuse notes
Reference for B2B SaaS with complex entitlements across channels and enterprise compliance. Needs disciplined feature taxonomy; tables this long require sticky headers and mobile collapse strategies. Grow highlight assumes middle tier is the default recommendation.
