Deel

Deel, split-hero, dark-light-mixed

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Global command split-screen — a war-room purple panel beside a neon product showcase, then warm cream scrolls below.

Industrysaas, SaaS
Palette
#201547
#5938b7
#a98df6
#c4b1f9
#381f89
#ffcf25
#faaf00
#ffe27c
#d8ebff
#53a945
#b1d8fc
#000000

Deel operates in contrasting registers — a deep purple-black (#201547) hero punched through with electric yellow-green product shots, then a cream-warm (#fffbf4) body that stretches through the rest of the page. The dual-zone layout is the signature move: dark/vivid left panel with serif-weight condensed Bagoss headlines, fluorescent product imagery on the right, then warmth and space below. Accent violet (#a98df6 to #5938b7) appears only within the dark hero for the word 'anywhere.' and CTAs — never in the light body sections. Pill-shaped buttons (200px radius) coexist with 24px-radius cards, creating a soft geometry throughout. The custom Bagoss family — in Condensed, Extended, Standard, and VF cuts — gives the brand typographic range unavailable through any system font. Use BagossCondensedFont at 44-60px weight 500 with -0.005em letter-spacing for all primary hero headlines inside dark (#201547) sections. Apply 200px border-radius to all pill buttons, search inputs, and currency chips — this is the system's defining shape token. Use #fffbf4 (Warm Cream) as the page body background, never pure white (#ffffff), for all light-theme content sections below the hero. Accent the single most emotionally charged word in each hero headline with #a98df6 (Lavender Pulse) — one word only, never a phrase. Pair dark (#141414 or #201547) section backgrounds with Inter body text in #d9d0ca (Linen) — not pure white — for softer contrast on extended reading. Use rgba(27,27,27,0.16) as the standard border color for inputs and card outlines in light sections — never a solid opaque gray. Reserve #ffcf25 (Electric Lime) strictly for product screenshots and graphic accents — never apply it as a button or text color. Don't use BagossCondensedFont below 16px — at small sizes switch to BagossStandardFont or Inter for legibility. Don't use 8px or 16px border-radius on primary CTA buttons — those radii belong only to secondary badges and icon containers. Don't use #5938b7 (Violet Mid) or any saturated violet in light (cream) body sections — violet is hero-zone-only. Don't apply box shadows to feature product cards — the system uses border (1px #dbdbdb) as the only card boundary in light sections; shadows appear only on floating overlays. Don't mix BagossExtendedFont and BagossCondensedFont in the same heading — choose one cut per section based on available width. Don't use pure white (#ffffff) as the page background — the system's warm cream (#fffbf4) distinguishes Deel's light theme from generic white-page SaaS. Don't apply letter-spacing to BagossCondensedFont display headlines — the -0.005em is already set; adding positive tracking breaks the compressed silhouette.

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