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Type-forward, high-contrast, black-red-cream. A vintage subway poster come to life.
Color palette
Interactive elements, large emphatic headings, critical highlights – this vivid red introduces urgency and draws immediate attention
Page background, primary text – establishes a deep, absorbing canvas
Display text, prominent headings, key information blocks, UI borders – serves as the primary contrasting element against the dark background, evoking printed paper
Typography
- Weights
- 700
- Sizes
- 16px, 22px, 44px, 217px
- Line height
- 1
- Letter spacing
- -0.0450em
- Fallback
- System Helvetica, Arial
All primary textual content: headings, body text, links. Its heavy weight and tight tracking convey authority and impact, especially at large sizes.
- Weights
- 400
- Sizes
- 16px
- Line height
- 1.2
- Letter spacing
- normal
- Fallback
- System Helvetica, Arial
Supporting text for smaller details and descriptive content, primarily to accommodate system defaults or less emphasized content where the bold grotesque might be overbearing.
Spacing & shape
Components
Large scale text at 217px Neue Haas Grotesk Text Bd weight 700, with aggressive letter-spacing of -0.0450em. Rendered in Paper White (#eee3c1) or Alert Red (#d0021b) on an Absolute Zero (#000000) background.
Text at 16px Neue Haas Grotesk Text Bd weight 700 in Paper White (#eee3c1) with -0.0450em letter-spacing. Contained within an implied box, often with 10px vertical padding. Creates a dense, informational module.
Text in Neue Haas Grotesk Text Bd weight 700. For filled buttons, the background is Alert Red (#d0021b) with Paper White (#eee3c1) text. For outlined links, it's Paper White (#eee3c1) text with a 1px Paper White (#eee3c1) border. Minimal padding, relying on the visual weight of the text and color to define interaction.
A 1px solid line in Paper White (#eee3c1) used to visually separate content blocks, such as table rows. There are no vertical dividers evident.
Guidelines
- Prioritize text as the primary visual element; use Neue Haas Grotesk Text Bd at weight 700 for almost all content, embracing its inherent impact.
- Utilize the high-contrast pairing of Absolute Zero (#000000) and Paper White (#eee3c1) to establish bold visual rhythm and emphasize content.
- Reserve Alert Red (#d0021b) exclusively for key interactive elements, large expressive text, or critical brand highlights to maximize its impact.
- Apply a global letter-spacing of -0.0450em for all Neue Haas Grotesk Text Bd text to maintain a dense, compact typographic style.
- Use 1px solid borders in Paper White (#eee3c1) for subtle structural delineation, especially in tabular data or content blocks.
- Embrace a dense information layout, minimizing whitespace and relying on typography and strong color contrast for organization rather than ample padding.
- Adhere to the pageMaxWidth of 1184px for all main content, ensuring a consistently contained and structured layout.
- Avoid subtle color variations or gradients; the system relies on stark, flat color blocks.
- Do not introduce shadows or complex elevation; the design operates on a flat, print-like plane.
- Refrain from using lightweight fonts or open letter-spacing; the system demands a bold, condensed typographic presence.
- Do not use varied border radii; maintain sharp, angular forms via a 0px radius.
- Avoid decorative imagery or abstract graphics; content is king, presented directly.
- Do not create tertiary UI elements or secondary action styles; focus on a clear, singular interaction path.
- Refrain from deviating from the Absolute Zero (#000000) background for core content areas; it is foundational to the dark theme.
About this system
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The hourly app design system presents an audacious, high-contrast aesthetic, built on a foundation of deep black, bold cream, and urgent red. Typography, dominated by a heavy grotesque sans-serif, takes center stage with dramatic scale and tight tracking. Information is presented densely, pushing content to the edges of a constrained layout without relying on traditional spacing cues. A distinct lack of visual hierarchy via elevation or subtle neutrals focuses attention through sheer presence and high-impact color pairing.
Reminiscent of ESPN 30 for 30 (visual identity), Bloomberg Businessweek (magazine design), Are.na, Some vintage protest posters, Telegram (dark mode).
# hourly — Style Reference > Type-forward, high-contrast, black-red-cream. A vintage subway poster come to life. **Theme:** dark **Site:** https://hourly-app.com The hourly app design system presents an audacious, high-contrast aesthetic, built on a foundation of deep black, bold cream, and urgent red. Typography, dominated by a heavy grotesque sans-serif, takes center stage with dramatic scale and tight tracking. Information is presented densely, pushing content to the edges of a constrained layout without relying on traditional spacing cues. A distinct lack of visual hierarchy via elevation or subtle neutrals focuses attention through sheer presence and high-impact color pairing. ## Tokens — Colors | Name | Value | Token | Role | |------|------|------|------| | Alert Red | `#d0021b` | `--color-alert-red` | Interactive elements, large emphatic headings, critical highlights – this vivid red introduces urgency and draws immediate attention | | Absolute Zero | `#000000` | `--color-absolute-zero` | Page background, primary text – establishes a deep, absorbing canvas | | Paper White | `#eee3c1` | `--color-paper-white` | Display text, prominent headings, key information blocks, UI borders – serves as the primary contrasting element against the dark background, evoking printed paper | ## Tokens — Typography ### Neue Haas Grotesk Text Bd - **Substitute:** System Helvetica, Arial - **Weights:** 700 - **Sizes:** 16px, 22px, 44px, 217px - **Line height:** 1 - **Letter spacing:** -0.0450em - **Role:** All primary textual content: headings, body text, links. Its heavy weight and tight tracking convey authority and impact, especially at large sizes. ### Helvetica - **Substitute:** System Helvetica, Arial - **Weights:** 400 - **Sizes:** 16px - **Line height:** 1.2 - **Letter spacing:** normal - **Role:** Supporting text for smaller details and descriptive content, primarily to accommodate system defaults or less emphasized content where the bold grotesque might be overbearing. ## Tokens — Type Scale | Role | Size | Line height | Letter spacing | |------|------|------|------| | body | 16px | 1.2 | -0.72px | | subheading | 22px | 1 | -0.99px | | heading | 44px | 1 | -1.98px | | display | 217px | 1 | -9.77px | ## Tokens — Spacing - **Max width:** 1184px - **Section gap:** 37px - **Card padding:** 10px - **Element gap:** 4px ## Tokens — Radius - **Default:** 0px ## Components ### Display Headline *Hero headline, section titles* Large scale text at 217px Neue Haas Grotesk Text Bd weight 700, with aggressive letter-spacing of -0.0450em. Rendered in Paper White (#eee3c1) or Alert Red (#d0021b) on an Absolute Zero (#000000) background. ### Sub-Headline Box *Descriptive text blocks under main titles* Text at 16px Neue Haas Grotesk Text Bd weight 700 in Paper White (#eee3c1) with -0.0450em letter-spacing. Contained within an implied box, often with 10px vertical padding. Creates a dense, informational module. ### Link Button *Primary calls to action, navigation elements* Text in Neue Haas Grotesk Text Bd weight 700. For filled buttons, the background is Alert Red (#d0021b) with Paper White (#eee3c1) text. For outlined links, it's Paper White (#eee3c1) text with a 1px Paper White (#eee3c1) border. Minimal padding, relying on the visual weight of the text and color to define interaction. ### Horizontal Divider *Section break for tables or content grouping* A 1px solid line in Paper White (#eee3c1) used to visually separate content blocks, such as table rows. There are no vertical dividers evident. ## Guidelines ### Do - Prioritize text as the primary visual element; use Neue Haas Grotesk Text Bd at weight 700 for almost all content, embracing its inherent impact. - Utilize the high-contrast pairing of Absolute Zero (#000000) and Paper White (#eee3c1) to establish bold visual rhythm and emphasize content. - Reserve Alert Red (#d0021b) exclusively for key interactive elements, large expressive text, or critical brand highlights to maximize its impact. - Apply a global letter-spacing of -0.0450em for all Neue Haas Grotesk Text Bd text to maintain a dense, compact typographic style. - Use 1px solid borders in Paper White (#eee3c1) for subtle structural delineation, especially in tabular data or content blocks. - Embrace a dense information layout, minimizing whitespace and relying on typography and strong color contrast for organization rather than ample padding. - Adhere to the pageMaxWidth of 1184px for all main content, ensuring a consistently contained and structured layout. ### Don't - Avoid subtle color variations or gradients; the system relies on stark, flat color blocks. - Do not introduce shadows or complex elevation; the design operates on a flat, print-like plane. - Refrain from using lightweight fonts or open letter-spacing; the system demands a bold, condensed typographic presence. - Do not use varied border radii; maintain sharp, angular forms via a 0px radius. - Avoid decorative imagery or abstract graphics; content is king, presented directly. - Do not create tertiary UI elements or secondary action styles; focus on a clear, singular interaction path. - Refrain from deviating from the Absolute Zero (#000000) background for core content areas; it is foundational to the dark theme. ## Agent Prompt Guide Quick Color Reference: text: #eee3c1 background: #000000 border: #eee3c1 accent: #d0021b primary action: #d0021b (outlined action border) Example Component Prompts: 1. Create a hero section: Absolute Zero (#000000) background. Headline 'STAY HOME' in Neue Haas Grotesk Text Bd weight 700 at 217px, letter-spacing -0.0450em, using Paper White (#eee3c1) for 'stay' and Alert Red (#d0021b) for the dot in 'home'. 2. Create a feature description block: Paper White (#eee3c1) background. Headline 'ios app for time tracking' at 44px Neue Haas Grotesk Text Bd weight 700, letter-spacing -0.0450em, in Absolute Zero (#000000). Below, a block of 16px Neue Haas Grotesk Text Bd weight 700 text in Absolute Zero (#000000), letter-spacing -0.0450em, with 10px vertical padding. Below that, a 1px Paper White (#eee3c1) rule. 3. Create an Outlined Primary Action: Transparent background, #d0021b border and text, 9999px radius, compact pill padding. Use it for the main CTA instead of a filled button.









