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Three vertical flyers for KIAF 2018 Art Seoul in lime, blue and red, each scattering tilted white text blocks across a saturated color field.
Summary
Three narrow vertical flyers for the KIAF 2018 Art Seoul fair, each on a different saturated ground (lime green, periodical blue, red) with white rectangular text panels strewn at slight off-axis angles.
Visual description
The set is photographed flat on a grey surface with soft drop shadows, presented as physical print pieces. Each flyer carries the same "KIAF 2018 / ART SEOUL" header in a bold all-caps sans-serif, colored to match its background and reversed out of a white block. Below, several white rectangles of varying size are placed loosely across the colored field at small rotations, some overlapping, holding event labels (VIP OPENING PARTY, OPENING CEREMONY, CATALOGUE EXCHANGE) and fine-print logistics (dates, COEX hall, "17th Korea International Art Fair"). The white blocks float on the saturated color so the negative shapes between them become part of the composition.
Key takeaway
A modular kit where one layout grammar (tilted white panels on a color field) flexes across a whole collateral family by only swapping ground color and labels. Using the gaps between scattered blocks as active negative space. Header type tinted to its own background color for a quiet tonal lock.
Reuse notes
Ideal for an event, exhibition, or festival that needs many pieces to feel like one system on a small budget. The off-angle blocks read energetic in a set but can feel sloppy on a single piece, lean into the multiples. Saturated grounds demand accurate print or screen color.
