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A campaign identity for an education brand built on a recurring graphic E whose counter is masked by a white square that overlaps duotone portraits, shown across posters, a brochure spread, and tablet screens.
Summary
An education-brand identity system whose signature device is an oversized letter E, its open counters filled by a floating white square, repeated across posters, a printed brochure, and a fan of tablet screens. The recurring E-plus-square motif and a four-color block palette tie the whole campaign together.
Visual description
The top third is a tight grid of vertical poster mockups, each a duotone portrait of a different person (over glasses, beanies, mid-laugh) printed in flat orange, lime green, dusty pink, teal, or yellow, with a giant E and a white square punched into it and a small red tab reading "Inspiring fairer futures." The middle band shows the same system as a print brochure on a gray surface: a closed cover with the E motif, opened to a spread with a split-tone portrait and ochre bars. The lower third arranges rounded tablet screens at an angle on charcoal, mixing the colored panels with large numerals "01.", "02.", "03." and fragmentary headlines like "Driving Ambi-", "Fairer Future", "Opportuni-". Type is condensed sans-serif, set large and confident throughout.
Key takeaway
Build a campaign around one reusable letterform device (here, the E with a white square in its counter) so every touchpoint is instantly recognizable even when the photo and color change. Lock the system to a small set of flat brand colors and let the same portrait treatment plus colored panel scale from poster to brochure to screen without redrawing anything.
Reuse notes
Ideal for a university, college group, or social-impact org running a multi-channel recruitment campaign that needs flexibility across print and digital. The masked-letterform trick depends on a strong, simple letter; test it on your actual brand initial first. Best paired with consistent duotone or cut-out portrait photography so the people stay on-brand.
