Carvertical identity grid, six-cell brand board

Summary

A six-panel summary board that shows the whole identity at once: tagline, wordmark, mascots, product iconography and a data card, all cut to the same rectangle and alternating across three blues and white.

Visual description

Two rows of three equal cells. Top left, on saturated blue, white type reads "Every car hides a story" over three flush-left lines. Top center, on white, a large green car key with a rounded head hangs point-down toward a small yellow blob character whose thin black arms arc up to catch it. Top right, on saturated blue, a pale blue rounded card holds a white grid and a blue line chart curving down through three round nodes. Bottom left, on pale blue, a yellow character wearing a blue cap and a black shape carries a white pot with green and pale blue leaves. Bottom center, on saturated blue, the wordmark sits centered in white heavy all-caps sans, with the V of "VERTICAL" cut into an angled notch that ties it to the R. Bottom right, on pale blue, a tall blue character leans over with a single black line arm sweeping behind it and two dot eyes near the top. Limbs throughout are uniform thin black strokes with no joints or hands.

Key takeaway

The board format itself: one rectangle per idea, same size, no captions, so the system reads as a rhythm rather than a specification. Reusing a single black line weight for every limb across otherwise unrelated illustrations is what makes the characters, the key and the chart feel like one family.

Reuse notes

Useful as a template for a case-study opener or a one-slide identity summary where you need to show tone, mark, illustration and product surface without a page of explanation. The three-value blue rotation is what keeps six loud cells from fighting; drop to two values and the grid flattens.