Fanta identity system nine-tile overview grid

Summary

A three by three contact sheet of the identity's parts, showing how one shield mark, a saturated palette and a set of flat fruit graphics carry across typographic, illustrated and photographic executions.

Visual description

Nine equal tiles, each a solid color field. Top row: the blue shield wordmark on warm yellow; a cropped shield holding a single blue F on orange; the two-line slogan DRINK BOLDLY / NOT BORING set white over yellow on red-orange. Middle row: a purple tile with a tilted grape can, starburst shapes and the question ARE YOU BOLD ENOUGH? in mixed white and heavy display type; a fan of colored rays radiating from the lower left corner in green, yellow, pink, red and purple; three flat fruit icons (lime wedge, orange slice, strawberry) on deep blue. Bottom row: five cans lined up on blue, each in a different flavor color; a purple and white character illustration mid-stride on a green field, carrying an oversized bottle; and a photograph of a woman in yellow sunglasses holding an orange bottle against a white wall. Type throughout is a bold condensed all-caps sans with a slight angled cut.

Key takeaway

The overview grid itself is the technique: one tile per asset class, all at the same size, so the palette carries the coherence rather than a single lockup. The cropped shield in tile two shows the mark surviving heavy crop, which is what makes the pattern and packaging work later.

Reuse notes

A clean way to present a completed identity in one frame for a case study, a deck cover or a brand summary page. Works best when the palette is broad enough that each tile can take a different background; a two- or three-color system would look repetitive at this density.