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Three vertical story-format ad frames in orange and pink, moving from logo lockup to a googly-eyed spiral character to a stacked list of coaching topics.
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See allSummary
Three tall rounded ad frames shown side by side on off-white, sequencing a headline lockup, a character beat and a topic list across one campaign.
Visual description
Three vertical rounded rectangles of equal size sit on a warm off-white ground with even gutters. The left frame is orange: white heavy rounded sans reads "Mental health coaching from" over four ragged lines, with a small blue speech bubble sticker tucked above the first word and a yellow lightning bolt sticker overlapping the last, then the logo underneath as a white circle plus lowercase wordmark. The center frame is bright pink and holds a single character: a thick orange spiral wound into a face, with two large white googly eyes offset from center and a short black horizontal mouth, plus a soft blush behind. The right frame returns to orange and stacks a headline in white, "Get a coach that gets", above five words in progressively deeper orange and red: stress, feelings, family, break ups, big goals. Two small stickers, a yellow squiggle and a blue spiral, sit alongside the word stress. Type is set flush centered in all copy frames.
Key takeaway
The rhythm is what to steal: a copy frame, a wordless character frame, then a list frame, so a viewer scrolling gets voice, personality and offer in three beats. Tonal shifts within one hue carry the list hierarchy without adding a second color.
Reuse notes
Good starting point for a paid social or story sequence for a consumer wellbeing app. The set relies on a character with a distinct silhouette to hold the middle frame; with a generic stock image the sequence loses its middle beat. Stickers must stay sparse or the frames turn cluttered.
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