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A dynamic brand identity featuring a bold wordmark and a collection of expressive, hand-drawn illustrations and graphic elements.
Summary
A dynamic brand identity featuring a bold wordmark and a collection of expressive, hand-drawn illustrations and graphic elements.
Visual description
A bright blue background features a yellow wordmark 'BABA' surrounded by various white and yellow graphic assets. These include hand-drawn stars, abstract shapes, and textured illustrations with a DIY, collage-like feel.
Key takeaway
The design balances a structured wordmark with expressive, organic illustrations to create a high-energy and approachable brand personality.
Reuse notes
The hand-drawn icons and stars can be extracted for use in social media assets or secondary packaging.
