Indigo street hoarding alternating slogans and photography

Summary

A long street-level poster band where colour slogan panels and photographic panels take turns, so the wall reads as one rhythm rather than five separate posters.

Visual description

The hoarding runs across a grey painted brick wall below a second-floor window line, lit by hard afternoon sun that throws lamp-arm shadows across the artwork. Five portrait panels sit edge to edge with no gutters. Panel one is deep green with "Make moments" in pale mint, set on two lines and rotated so the words climb to the right. Panel two is a photograph of a smiling woman holding a child. Panel three is bright orange with "Find happy" in pale pink at the same angle. Panel four is a photograph of someone in a striped cream and rust knit against pale blue sky. Panel five is soft pink with "Play more" in royal blue. The small Indigo logo appears in the top left of each colour panel only, recoloured to match its slogan, and never on the photographic panels. Type is a heavy grotesque set tight, with letters nearly touching between lines.

Key takeaway

Alternating flat colour and photography at a fixed interval gives a long horizontal run a beat that survives being seen from a moving car or across a street. Keeping the logo off the photo panels stops the lockup from repeating five times in a row while the brand still reads continuously.

Reuse notes

Reach for this on construction hoardings, store wraps or any wide surface where a single poster would be lost. It needs at least four panels for the alternation to register, and the photography must be tonally close to the flat colours or the rhythm breaks. The rotated slogans limit copy to two or three words each.