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Red and cream festival panel in a green cast iron subway entrance frame, with the masthead, event name and date all held in outlined pills.
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Summary
The campaign at transit scale: a landscape red and cream panel mounted above a green painted subway entrance railing on a brick lined street.
Visual description
The panel sits in a dark green cast iron frame above a matching railing, next to a green and white globe lamp, with a red brick and stone building behind and a bike locked to the rail in the foreground. The artwork is cream with red forms entering from the top left and bottom right and a red circle bleeding off the left edge. Top left, an outlined pill holds the blackletter newspaper masthead. Directly beneath and notched into it, a much larger outlined pill holds "FOOD FESTIVAL" set in two lines of a high contrast all caps serif that nearly fills the panel height. On the right, two smaller pills stack and interlock: "OCT 8" in large caps above the venue and location in two lines of condensed caps. Below the panel the standard subway signage, a black "Subway" plate, a vending machine notice and a yellow stair pictogram, sits untouched.
Key takeaway
The pill containers let the layout be radically asymmetric, headline hard left and details hard right, while still reading as one connected object. Cream rather than white keeps the panel from glaring against weathered green ironwork.
Reuse notes
Reference for transit and street level placements where the format is wide and short and the viewer is moving. The date pill doing the second focal point is the move worth copying for any dated event. Note that at this size the presented by and sponsor lockups have been dropped entirely, which is what keeps it legible.
