Liv Salad lockup on a tonal leaf-outline pattern

Summary

A wide brand banner where the lockup sits in white over a self-coloured pattern of loosely drawn lettuce leaf outlines.

Visual description

A wide horizontal panel filled with a flat emerald green. Across the whole field runs a large-scale pattern of hand-drawn leaf outlines, frilled and lobed like oak leaf lettuce, drawn in a slightly lighter tint of the same green so it reads as texture rather than a second colour. The linework is thick, uneven and clearly drawn by hand, and the leaves overlap and run off every edge with no visible repeat seam. Centred in the panel is the lockup in pure white: the leaf mark on top, an open wavy hexagon outline containing a two-branch twig, then the lowercase words liv salad set beneath it in a rounded geometric sans with wide letterspacing and a low-contrast monoline weight. The mark and the wordmark are optically centred with a comfortable gap between them and generous clear space on all sides.

Key takeaway

Drawing the pattern in a single lighter tint of the background colour gives the surface energy without stealing contrast from the white lockup, so one artwork covers both roles. The frilled leaf line echoes the wobble in the logo outline, which is what makes the pattern feel like it belongs to the mark.

Reuse notes

A ready-made template for a wide brand banner, packaging wrap, cup sleeve or social cover. Keep the tint gap narrow: push the pattern lighter and it starts competing with the lockup. The centred lockup leaves the pattern doing all the work at small sizes, so a version with no pattern is needed for tight crops.