Oobli social story wall on navy

Summary

A campaign wall showing roughly a dozen vertical social frames tiled at different heights on navy, used to demonstrate the range of content the identity has to carry.

Visual description

Four loose columns of vertical cards sit on a deep navy field with narrow navy gutters; several cards are cropped by the frame edges. Most carry simplified story chrome, a small circular Oobli avatar with the handle ooblisweetproteins, a close glyph, a thin progress bar at the top, and a camera field and send arrow at the bottom. Content rotates: a peach-ground portrait of a bearded man in a black sweatshirt biting a chocolate square and holding a navy sea salt flakes pack with Get to know sweet proteins. set in small white type; a navy flat-lay of scattered packs cropped very tight so the wordmark reads as pattern; a pale blue slide reading Sweets for all. with (seriously). underlined below it, over hands snapping a bar; a coral frame with a gift box wrapped in navy Oobli ribbon and the line Give your tastebuds a hug.; a purple card with a silky 70% cacao pack on a lilac ground; a macro of a s'more with chocolate running down it, overlaid with a very large white Oobli wordmark; a green-ground close-up of the same model biting into a bar; and a partially visible brownie macro at the bottom.

Key takeaway

Cropping the packshot so tight that the wordmark becomes texture is what keeps a mixed wall of photography and type feeling like one campaign. The navy gutters double as the brand colour, so the grid itself is branded and no frames need borders.

Reuse notes

Use this as a reference for presenting a full social campaign in one slide rather than frame by frame, or as a planning tool for a story sequence with alternating content types. The layout depends on having genuinely varied assets: repeat the same shot type twice and the wall flattens. On a light ground the gutters would need rethinking.