KPR Brand Book Version 1.0
A 31-page brand guidelines deck for KPR, a Web3 worldbuilding project, built on a strict black/white system, a futuristic squared display face, oversized section numerals, and purple as the only accent.
31 slides · Guideline
View deck overview
KPR brand book cover
Contents page
Overview statement
Introduction section divider
About KPR
Mission - Keep, Protect, Reimagine
Logo section divider
Wordmark on light and dark
Symbol - the four-pointed star
Lockup - symbol plus wordmark
Color section divider
Primary color palette
Secondary color palette
Typography section divider
Primary typeface - ABC Whyte Inktrap
Secondary typeface - IBM Plex Mono
Tertiary typeface - Hexaframe CF
Patterns section divider
Pattern - "The Computer Chip
Pattern - "The Grid
Sub-brands section divider
Sub-brands macro view grid
Sub-brands macro view grid (repeat)
Sub-brand - Animus
Sub-brand - Prisma
Applications section divider
Application - posters
Application - web layout
Application - editorial
Application - content blocks
Closing - THX