Primary color palette

Primary color palette, light-mode, minimal, light

Preview image. Unlock full-res

The primary palette as three vertical swatch bands - a large black, a large white, and a narrow purple accent - each labeled with its hex.

Summary

The primary palette page: three full-height vertical bands, a wide black, a wide white, and a narrow purple accent, each tagged with its name and hex.

Visual description

White page, "COLORS" and "PRIMARY" labels across the top, with a monospace paragraph explaining every KPR visual starts on a white or black canvas and purple is the action/highlight color for buttons and emphasis. The lower two-thirds is divided into three vertical color bands of unequal width: a large black band (BLACK / #000000), an equally large white band (WHITE / #FFFFFF), and a narrow lavender-purple band on the right (PURPLE / #A79BED). Each carries a small bold label and hex in its top-left corner. Left rail reads "03 / COLOR".

Key takeaway

Sizing the swatch bands to their actual role: black and white dominate, purple is a thin slice. The proportions themselves communicate that purple is a sparing accent rather than an equal brand color.

Reuse notes

A clean primary-palette page for a restrained, mostly monochrome identity. The unequal band widths are a smart way to encode hierarchy of use. Reuse anywhere you want one accent color to read as secondary by proportion.

From this deck: Primary color palette

View deck

More like this