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Two-column white text page setting out when a Microsoft Bing trademark license is required and how the mark may be used.
Summary
A dense but tidy white text page explaining the usage requirements for the Microsoft Bing trademarks, including when a use license is required and where to find broader Microsoft guidelines.
Visual description
White background with a bold "Usage requirements" heading top-left. The body is laid out in two justified-feeling text columns of dark gray Segoe-style sans-serif. The left column opens with an intro paragraph and then a short numbered list (1 to 3) of situations that require a trademark use license, followed by guidance on checking existing agreements. The right column continues with what to do if no agreement exists, including two inline blue underlined hyperlinks (to the General Microsoft Trademark Guidelines and Microsoft Corporate Logo Guidelines), and closes with paragraphs on how the mark may be used and when to seek standalone authorization. A thin footer with page number "2" and the document name sits at the bottom-left.
Key takeaway
The clean two-column treatment for long-form policy copy: plenty of leading, a single accent color reserved only for links, and a short numbered list to break the wall of text. It keeps legal-heavy content readable without any graphic embellishment.
Reuse notes
A good template for the rules, licensing, or terms-of-use page in any brand or trademark guide where there is more prose than imagery. The two-column grid keeps line lengths comfortable. Reserve the blue strictly for actionable links so it stays meaningful. Pairs naturally before or after the visual logo-usage pages.
