An own-brand sparkling water range where the whole system is one template and the only variables are a muted background color and a single flat fruit shape.

Visual description

Five 0.35 litre cans stand in a row on a pale grey seamless backdrop, evenly spaced and lit softly from the front so the metal tops and bases stay bright. The bodies run pale yellow, dusty pink, sage green, warm tan and lilac, all desaturated. Each can repeats the same layout: the small orange wordmark with its taupe bird centered near the shoulder, a flat fruit shape below it in a saturated color that contrasts the muted body, then Fizzy Water in a light geometric sans set large across two lines with the fruit tucked behind the first word. A small serif line names the flavour, With Lemon, With Watermelon, With Apple, With Pineapple, With Strawberry. The base of each label carries 0.35 l. at left and 20 kkl. at right.

Key takeaway

Muted pastel bodies with one saturated fruit shape each, so the range reads as a family on shelf while every flavour is instantly separable. Letting the fruit sit behind the product name creates depth without any shadow or gradient.

Reuse notes

A strong template for retailer own-label ranges that need to look considered next to national brands. It relies on disciplined restraint: one type family, one icon, fixed positions. Adding a sixth or seventh flavour means finding another muted color that still separates at a distance, which is the hard limit of this system.