Komero salmon salad tray seen from above

Summary

A top-down single-pack shot where a narrow paper belly band carries the entire identity and deliberately leaves the food visible on both sides of it.

Visual description

One kraft-board tray with a clear lid sits centered on a soft mint green background, shot square from directly above with a gentle shadow to the lower right. A pale mint paper sleeve runs vertically down the middle of the tray, covering roughly a third of its width. On the sleeve the stacked condensed wordmark sits in dark green at the top, with a pink circle overlapping its upper right corner carrying a short all-caps fish call-out. Below the mark the product name is set in two lines of regular-weight dark green sans, then three lines of small descriptive copy, then a rule of monospaced all-caps dietary flags and a calorie and weight line at the bottom. The sleeve is narrow enough that the food reads on both sides: broccoli florets and a fillet of glazed salmon on the left, diced roast root vegetables and carrot on the right. The tray corner at top right has a rounded notch cut into it.

Key takeaway

A narrow vertical sleeve is a cheap, low-material way to brand a tray while letting the actual meal act as the packaging graphic. Putting the variant colour on a dot that overlaps the wordmark keeps flavour coding tied to the mark rather than floating as a separate label.

Reuse notes

A clean template for chilled ready meals or any product where the contents are the strongest sales image. The narrow band forces very tight copy hierarchy, so it only works if the legal and nutrition text can be compressed. Reads best top-down; on shelf the sleeve would be seen edge on.