Theatre de la Ville season programme spread and cover

Summary

A season programme shown open and closed at once, pairing a loud orange type page against a quiet tabular calendar, with the yellow cover standing beside it.

Visual description

On a pure black background, an open booklet sits at left and a closed cover stands at right. The left page of the booklet is solid orange with black lowercase type: Bien-venue broken across two lines at the top with a hard hyphen, and dans votre théâtre! filling the lower half at the same large size. The facing right page is white and entirely tabular: a heading row reads Calendrier with Automne 21 flush right, then genre subheads such as Théâtre, Danse, Dimanches en famille, Chanson, Musique de concert, Musiques du monde, Jazz & Blues and Humour & Variétés, each followed by rows of show titles with date, time, hall and two price columns separated by fine rules. A footnote and the page number sit at the foot. The closed cover at right is yellow with a large khaki teardrop shape filling most of it, three thin yellow spikes radiating from its upper right, and black type reading Program-mation broken over two lines, then Théâtre de la Ville, then Automne with 21 dropped to the lower right.

Key takeaway

The contrast between an almost content-free color page and a genuinely dense price table is what makes both work, and the shared black lowercase sans keeps them in the same voice. Breaking words across lines with visible hyphens turns plain headline copy into a graphic device.

Reuse notes

Useful for programmes, catalogues and rate cards where a marketing voice has to sit next to unavoidable tabular data. The tables need real typographic care at small sizes; the fine rules and column widths here are doing the work. Shooting cover and spread together on black is a compact way to present a print system in one frame.