Theatre de la Ville programme cover and calendar spread

Summary

A programme booklet shown open and closed on a black ground, pairing a full orange type page against the season calendar and placing the cover alongside so the whole print piece reads in one frame.

Visual description

Two printed items sit on a pure black background. At left the booklet is open: the verso is solid orange and carries only black lowercase type, with Théâtre de la Ville set over three lines in the upper half and La saison est lancée! set over three lines in the lower half, both at the same large size. The recto is white and fully tabular, headed Calendrier with Automne 21 flush right, then genre sections for Théâtre, Danse, Dimanches en famille, Chanson, Musique de concert, Musiques du monde, Jazz & Blues and Humour & Variétés. Each section lists shows with date, time, hall and two price columns, separated by hairline rules, with a footnote and a page number at the foot. The staples of the binding show faintly at the gutter. At right the closed cover stands upright: an orange field with a very large khaki teardrop, three thin orange spikes fanning from its upper right, and black type reading Program-mation broken over two lines at the top, Théâtre de la Ville over two lines in the middle, and Automne with 21 in the lower right.

Key takeaway

Facing a page that is almost entirely one color against a page that is almost entirely data is a clean way to show a print system's range in one spread. The oversized teardrop bleeding off three cover edges makes a small booklet feel poster-scale.

Reuse notes

Useful for season brochures, catalogues and price lists that must combine a brand voice with unavoidable tabular content. The calendar page carries the real craft load, so budget time for the table typography. Photographing cover and open spread together on black is an efficient single-frame presentation for a portfolio or a case study.