The billboard hangs on a pale painted wall above a black dado and a yellow stripe, with a small "GC-0149" plate fixed above it. The poster ground is saturated electric blue with visible paper seams. A short cream line sits at the top centre, then the headline "SUA NOVA VIZINHA E UMA GELADEIRA CHEIA." in heavy condensed caps across two lines, cream for the first part and bright green for "GELADEIRA CHEIA." Illustrations float around it in a two-line style, green fill with blue outline and a cream highlight: a tilted can at upper left, a coin with a dollar sign and a star at upper right, a bottle at right, another bottle at lower centre. Lower left carries "ABERTO" in a tilted rounded plaque and "24H" in an oval, both drawn as stickers with layered outlines. The small url "vizibr.com" sits bottom left and the lowercase "vizi" wordmark, with green dots over the i's, sits bottom right.

Key takeaway

Colouring only the second half of the headline turns one sentence into a setup and a punchline. The sticker-style badges give an otherwise flat poster the look of something applied by hand rather than printed.

Reuse notes

A good model for local, high-frequency out-of-home in a consumer convenience category. The illustration style is deliberately naive and needs a confident type scale to keep it from reading as clip art. Copy in this frame is Portuguese, so the line lengths would need reworking for a longer language.