Four-phase design process

Four-phase design process, minimal, editorial, light

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Process slide laying out Emma's four numbered phases (Define, Discover, Design, Deliver) as four columns with deliverables and durations under a hand-drawn arc each.

Summary

The studio's working process: four numbered phases (Define, Discover, Design, Deliver) laid out as parallel columns, each with its deliverables and a duration.

Visual description

Pale mint background, tiny underlined "Our process" label top-left. An intro paragraph reads "We dig deep to wholly understand your brand so we can discern the truest way to say what you need to. Our process is split into four phases and typically spans around 5 weeks, taking a form similar to this:". Below, four evenly spaced columns each open with a hand-drawn arrow arc, then a large number and phase name in black grotesque: "01 Define", "02 Discover", "03 Design", "04 Deliver". Each lists its deliverables ("Introduction call / Project proposal / Contracts / 50% deposit"; "Discovery session / Research / Brainstorming / Direction moodboards"; "Logo creation / Colour and typography / Visual elements / Mockups and iterations"; "Style guide / Handover of assets / Remaining payment / Farewells for now :)") with a small duration beneath ("1 week", "2 weeks", "1.5 weeks", "0.5 weeks"). The persistent footer runs along the bottom with "Our process" underlined.

Key takeaway

Expressing a service process as four parallel columns with explicit deliverables and durations sets honest expectations and reads as organised. The hand-drawn arc atop each step adds momentum and warmth to an otherwise plain four-column grid, and the "Farewells for now :)" detail keeps it human.

Reuse notes

A directly reusable process slide for any service, agency or studio deck. The numbered-phase-plus-duration structure travels to consulting, development or production timelines. Keep durations realistic since they double as a soft scope and pricing signal.

From this deck: Four-phase design process

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