Air Products brand identity guidelines
A 16-page corporate identity guide for industrial-gas company Air Products, built on a green and blue palette, oversized sans-serif headlines, and signature curved momentum lines.
16 slides · Guideline
View deck overview
Cover, Understanding Our Identity
Photo collage spread, generating a cleaner future
Who we are, audiences diagram
Our identity, understanding diagram
Brand building, worker portrait
Positioning statement, one-line and two-line lockups
Color, primary, secondary and accent palette
Typography, TheSans, TheSerif and Open Sans
Momentum lines, signature curved graphic device
Photography, style and direction
Photography library, staggered image grid
A review of our identity, applied system
Photography montage, markets and people
Identity review, applied collateral constellation
Resources URL with crossing momentum lines
Back cover, contact and colophon