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Air Products brand identity guidelines

A 16-page corporate identity guide for industrial-gas company Air Products, built on a green and blue palette, oversized sans-serif headlines, and signature curved momentum lines.

16 slides · Guideline

View deck overview
Cover, Understanding Our Identity, photographic, corporate-clean, cool
Cover
Photo collage spread, generating a cleaner future, photographic, corporate-clean, vibrant
Imagery
Who we are, audiences diagram, corporate-clean, minimal, light
About
Our identity, understanding diagram, minimal, corporate-clean, light
Vision
Brand building, worker portrait, photographic, corporate-clean, cool
Body Copy
Positioning statement, one-line and two-line lockups, minimal, corporate-clean, light
Statement
Color, primary, secondary and accent palette, corporate-clean, minimal, vibrant
Color Palette
Typography, TheSans, TheSerif and Open Sans, minimal, corporate-clean, light
Typography
Momentum lines, signature curved graphic device, corporate-clean, minimal, vibrant
Brand Elements
Photography, style and direction, photographic, corporate-clean, cool
Imagery
Photography library, staggered image grid, photographic, corporate-clean, vibrant
Imagery
A review of our identity, applied system, corporate-clean, minimal, light
Layout
Photography montage, markets and people, photographic, corporate-clean, vibrant
Imagery
Identity review, applied collateral constellation, corporate-clean, minimal, light
Layout
Resources URL with crossing momentum lines, minimal, corporate-clean, light
References
Back cover, contact and colophon, minimal, corporate-clean, light
Contact
Air Products brand identity guidelines — full deck · Inspiration by VASA Works