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A near-empty resources page with a large blue airproducts.com/identity URL, the green tagline, and the two momentum lines crossing across white space.
Summary
A spacious resources page pointing readers to the full identity guidelines online, built almost entirely from a large blue URL, the green tagline, and the crossing momentum lines.
Visual description
Mostly white space. A large blue sans-serif URL, airproducts.com/identity, sits left of center, with a short gray serif note beneath it saying further details are available on the website. The green all-caps tagline GENERATING A CLEANER FUTURE sits lower-right. The two signature momentum lines dominate the composition: a solid yellow curve arcs from lower-left to right, and a dotted blue curve sweeps from top to bottom-right, the two crossing near the center of the page.
Key takeaway
Letting the momentum lines run full-scale across an almost-empty page turns the brand device into the entire layout, the most expressive use of the curves in the deck. Pairing a single large URL with vast white space makes a simple call-to-action feel confident and premium.
Reuse notes
A strong template for a resources, closing, or call-to-action page when the brand owns a graphic line or shape. The crossing-curve composition needs near-empty space to breathe, so reserve it for low-content pages. Keep the URL and tagline in their established brand colors.
