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Future of Influence by Complex Networks and Collective

A 36-slide youth-culture research report in a dark zine aesthetic, built on condensed display headlines, photocopied paper textures, and teal and purple accents.

36 slides · Report

View deck overview
Future of Influence cover, dark-mode, brutalist, dark
Future of Influence cover
Introduction body copy, dark-mode, editorial, dark
Introduction body copy
Table of contents, dark-mode, editorial, dark
Table of contents
Methodology body copy, dark-mode, editorial, dark
Methodology body copy
Section divider 1, what does influence mean, dark-mode, brutalist, dark
Section divider 1, what does influence mean
Influence does not equal popularity, 80 percent stat, dark-mode, editorial, dark
Influence does not equal popularity, 80 percent stat
Influence as power and expertise, two stat rows, dark-mode, editorial, dark
Influence as power and expertise, two stat rows
Deep expertise quote with testimonial cards, dark-mode, editorial, dark
Deep expertise quote with testimonial cards
Influence is not buying, three-row gradient table, dark-mode, editorial, dark
Influence is not buying, three-row gradient table
Better the world pull quote, dark-mode, editorial, dark
Better the world pull quote
The takeaway, assessing influence questions, dark-mode, editorial, dark
The takeaway, assessing influence questions
Section divider 2, new archetype of influence, dark-mode, brutalist, dark
Section divider 2, new archetype of influence
Influencers and celebrities not liked, archetype bar chart, dark-mode, editorial, dark
Influencers and celebrities not liked, archetype bar chart
Influencers perceived as inauthentic, quote cards, dark-mode, editorial, dark
Influencers perceived as inauthentic, quote cards
Creators hold the keys, archetype bar chart, dark-mode, editorial, dark
Creators hold the keys, archetype bar chart
Entrepreneurs and activists positive, archetype bar chart, dark-mode, editorial, dark
Entrepreneurs and activists positive, archetype bar chart
Easier to co-sign than create, big quote panel, dark-mode, brutalist, dark
Easier to co-sign than create, big quote panel
The takeaway, collaborate with new archetypes, dark-mode, editorial, dark
The takeaway, collaborate with new archetypes
Which people influence youth culture section divider, editorial, brutalist, dark
Which people influence youth culture section divider
Most influential person ranking with halftone faces, editorial, dark-mode, dark
Most influential person ranking with halftone faces
Anatomy of Travis Scott collage breakdown, editorial, brutalist, dark
Anatomy of Travis Scott collage breakdown
Checklist for assessing influence takeaway, editorial, dark-mode, dark
Checklist for assessing influence takeaway
What brands influence youth culture section divider, editorial, brutalist, dark
What brands influence youth culture section divider
Most influential brand ranked bar chart with logos, editorial, dark-mode, dark
Most influential brand ranked bar chart with logos
Launch pad for individual influence statement and quote, editorial, dark-mode, dark
Launch pad for individual influence statement and quote
Most important thing for a brand ranked bar chart, editorial, dark-mode, dark
Most important thing for a brand ranked bar chart
Staying silent speaks volumes paired quotes, editorial, dark-mode, dark
Staying silent speaks volumes paired quotes
Biggest barrier to purchase influence ranked callouts, editorial, dark-mode, dark
Biggest barrier to purchase influence ranked callouts
Influence must be earned statement and quote, editorial, dark-mode, dark
Influence must be earned statement and quote
Transforming brands takeaway checklist of three, minimal, editorial, dark
Transforming brands takeaway checklist of three
What influences social change section divider, editorial, brutalist, dark
What influences social change section divider
58 percent changed perspective big stat, editorial, dark-mode, dark
58 percent changed perspective big stat
What influenced us to change views ranked bar chart, editorial, dark-mode, dark
What influenced us to change views ranked bar chart
The influence of conversation quote and theme cards, editorial, dark-mode, dark
The influence of conversation quote and theme cards
Beyond one-sided communication takeaway, editorial, dark-mode, dark
Beyond one-sided communication takeaway
Report credits and contact closing slide, editorial, dark-mode, dark
Report credits and contact closing slide