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Two-card stationery system pairing a deep forest-green wordmark card with a white detailed contact card, connected by consistent typography and muted palette.
Summary
A two-card stationery system for Alder pairing a solid forest-green card bearing just the wordmark with a clean white contact card, unified by sans-serif typography and cool-toned simplicity.
Visual description
The wordmark card is a solid deep green rectangle with "Alder." in white sans-serif, center-aligned. The contact card below is off-white with the brand name repeated top-left and contact details (name "Dag Brimson", title "Founder & Executive", phone, email, website) arranged in smaller type. Both cards cast soft shadows and are photographed against a neutral gray background, emphasizing their flatness and restraint. The typography hierarchy is clear and legible at all sizes.
Key takeaway
The strategic split of the wordmark and contact details across two cards, allowing the mark to breathe. The deep green paired with near-white creates immediate contrast without introducing multiple colors. Clean label-based layout on the contact card makes information scannable without ornament.
Reuse notes
Ideal for agencies, design studios, consultants, or any B2B brand that wants to appear thoughtful and composed. The wordmark card alone makes a strong impression and can stand as a statement; the system scales easily to letterheads or other collateral. Suits web and print-first portfolios equally.
