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Hospitality and food service brand with pastel pink wordmark, green accent color, green-colored business card, and colorful app UI mockup showcasing brand versatility across print and digital.
Summary
A food-and-hospitality brand identity for Blent, centered on a soft pink wordmark with forest-green and white accents, demonstrated across a business card, color palette swatches, marketing photography, and iOS app UI.
Visual description
A systematic identity display with multiple applications: left panel shows a white business card on deep green with tagline "It's all about good business"; top center features landscape photography of a crop field with six muted color swatches (pink, mauve, cream, olive, white); center displays the oversized black "Blent" wordmark on a soft pink field; right panels show typography lockups for "Aeonik" and "Reckless" typefaces with gray specimen text, a dark lifestyle photo of a cocktail in a colorful striped glass, and a strip of dark UI screenshots (navigation bars, green call-to-action buttons). The color system is muted and warm: forest green, soft pink, cream, olive, and dark brown. All typography is sans-serif and minimal, with ample negative space in the layout.
Key takeaway
The pastel-pink-on-white contrast for a wordmark that feels approachable and modern. The accent color (forest green) used sparingly but strategically (business card, CTA buttons). The landscape photography as a source for a discrete, muted color palette that extends across all applications.
Reuse notes
Effective for hospitality, restaurants, food, and retail brands seeking a fresh but professional tone. The soft pink reads slightly feminine but pairs with green and minimal design to feel contemporary and inclusive. Requires a confident typeface (Blent uses geometric sans-serif). The app mockups and photography demonstrate versatility; include multiple applications to show coherence.
