A standard but well-executed three-tier pricing table: a centered headline and billing toggle on top of Free, Professional, and Enterprise columns, with the middle plan boxed and badged to steer choice.

Visual description

A small "Pricing" eyebrow sits above a large centered two-line headline ("Start for free / Upgrade to scale"). A "Pay yearly and save" toggle with Monthly and Yearly options (Yearly active in violet) centers below it. Three columns follow: Free ($0), Professional ($29 per user/month, billed yearly), and Enterprise (contact for pricing). The Professional column is outlined in a subtle border with a violet "Save 25%" badge on its top edge and a solid violet "Start trial" CTA; Free and Enterprise use pale-violet tonal buttons ("Get Dovetail free", "Contact sales"). Each card lists a "Magic features" group with orange plus icons and checkmarked items, then "What you can do" and "Usage" sub-lists. Clean black-on-white with violet and orange accents.

Key takeaway

Boxing and badging only the recommended middle tier is the classic nudge, done cleanly here with a thin outline rather than a heavy fill. Splitting each plan into Magic features / What you can do / Usage groups makes long feature lists scannable instead of one undifferentiated column.

Reuse notes

A reliable default for a freemium SaaS with three tiers and yearly-discount pricing. The monthly/yearly toggle implies two price states, so wire both. Keep the accent (orange feature icons, violet CTAs) consistent with the rest of the brand.