KRAFTON Brand Guidelines (Basic V1.1)
A high-contrast black, white and red brand guideline for game publisher KRAFTON, built on an extended condensed wordmark and an angular K logomark.
20 slides · Guideline
View deck overview
KRAFTON guidelines cover
Section divider 1.0 Logo
Horizontal logo
Horizontal logo clear space and minimum size
Vertical logo
Vertical logo clear space and minimum size
Logomark
Logomark clear space and minimum size
Logo usage guide
Logo incorrect usage
Overseas subsidiary logo
Section divider 2.0 Color
Color palette
Color pairing
Section divider 3.0 Typography
Headline typeface (Latin)
Body typeface (Korean and Latin) - Pretendard
Body typeface (other languages) - Noto Sans
Typography combinations
Closing wordmark page