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KRAFTON Brand Guidelines (Basic V1.1)

A high-contrast black, white and red brand guideline for game publisher KRAFTON, built on an extended condensed wordmark and an angular K logomark.

20 slides · Guideline

View deck overview
KRAFTON guidelines cover, minimal, dark-mode, dark
Cover
Section divider 1.0 Logo, minimal, dark-mode, vibrant
Section
Horizontal logo, minimal, swiss, high-contrast
Logo Usage
Horizontal logo clear space and minimum size, minimal, swiss, light
Logo Usage
Vertical logo, minimal, swiss, high-contrast
Logo Usage
Vertical logo clear space and minimum size, minimal, swiss, light
Logo Usage
Logomark, minimal, swiss, high-contrast
Logo Reveal
Logomark clear space and minimum size, minimal, swiss, light
Logo Usage
Logo usage guide, minimal, swiss, high-contrast
Logo Usage
Logo incorrect usage, minimal, swiss, light
Logo Usage
Overseas subsidiary logo, minimal, swiss, light
Logo Usage
Section divider 2.0 Color, minimal, dark-mode, vibrant
Section
Color palette, minimal, swiss, high-contrast
Color Palette
Color pairing, minimal, swiss, high-contrast
Color Palette
Section divider 3.0 Typography, minimal, dark-mode, vibrant
Section
Headline typeface (Latin), minimal, swiss, light
Typography
Body typeface (Korean and Latin) - Pretendard, minimal, swiss, light
Typography
Body typeface (other languages) - Noto Sans, minimal, swiss, light
Typography
Typography combinations, minimal, swiss, light
Typography
Closing wordmark page, minimal, dark-mode, dark
Closing