Logo incorrect usage

Logo incorrect usage, minimal, swiss, light

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A nine-up grid of prohibited logo treatments, each red K lockup shown misused with a Korean caption.

Summary

The misuse page: a three-by-three grid of forbidden logo treatments, each captioned in Korean with a do-not instruction.

Visual description

Light grey page, header 1.5 / Logo / Incorrect Usage. A short Korean intro at left states the logo must always follow the defined form. The right side is a nine-cell grid of white tiles (the last cell a photographic tile), each showing the vertical lockup violated a different way: multiple colors on one mark, an outlined version, gradient or texture fill, altered symbol-to-wordmark proportion, an unapproved combination, the wordmark swapped to another typeface, arbitrarily re-proportioned, symbol and wordmark overlapped, and placed over a busy photographic background. Each tile carries a one-line Korean caption.

Key takeaway

Packing many distinct prohibitions into one tidy grid, each with a single concrete caption, so the rules are exhaustive but scannable. Ending with a real busy-background photo tile drives home the legibility point better than an abstract example.

Reuse notes

A comprehensive do-not page. Mirror each prohibition to a corresponding allowed behavior elsewhere in the book. The nine-up grid scales cleanly; drop or add cells per the number of real misuse risks.

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