Overseas subsidiary logo

Overseas subsidiary logo, minimal, swiss, light

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Endorsed-logo system page showing regional KRAFTON subsidiary lockups (Americas, Europe, China, India, Japan) with a construction diagram.

Summary

The subsidiary-logo page: a construction diagram plus a grid of regional KRAFTON lockups that append a locality name beneath the wordmark.

Visual description

Light grey page, header 1.6 / Logo / Overseas Subsidiary Logo. A left Korean column explains that overseas entities use an official endorsed logo built on the horizontal wordmark with an approved regional descriptor. The right white panel shows a grey construction diagram at top: the KRAFTON wordmark over a locality line (AMERICAS) with ratio markers (X for the wordmark, 1/2 X for the spacing and descriptor). Below, in two columns, sit the finished black lockups: KRAFTON AMERICAS, EUROPE, CHINA, INDIA and JAPAN, each with the region set in spaced capitals under the wordmark.

Key takeaway

A clean endorsed-brand system: one fixed ratio (X and 1/2 X) governs every regional variant, so all subsidiaries look like one family. Showing the construction diagram above the finished set explains the rule and the result on a single page.

Reuse notes

Essential for any multinational or multi-brand parent. Lock the descriptor's size and gap to a fraction of the wordmark X-height so new regions can be generated consistently without re-deciding spacing.

From this deck: Overseas subsidiary logo

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