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OpenAI Brand Guidelines 2022

A 17-slide selection from OpenAI's 2022 brand guidelines built on a strict black-white-electric-blue system, pairing an oversized Signifier serif with the Söhne sans across a numbered, hairline-ruled grid.

17 slides · Guideline

View deck overview
OpenAI Brand guidelines cover, minimal, editorial, dark
Cover
Mission statement slide, minimal, editorial, dark
Vision
Introduction section divider, minimal, editorial, vibrant
Section
Brand strategy statement, minimal, swiss, light
Statement
Five core brand values, minimal, swiss, light
Framework
Logo color on black and white, minimal, swiss, light
Logo Usage
Color section divider, minimal, editorial, vibrant
Section
Color introduction statement, minimal, swiss, light
Statement
Primary color palette black and white, minimal, swiss, light
Color Palette
Thirty color themes grid, minimal, swiss, light
Color Palette
Red theme light mid dark, minimal, swiss, light
Color Palette
Primary color themes for products, minimal, technical, vibrant
Color Palette
Typography weights specimen, minimal, swiss, light
Typography
Iconography mitered and butted caps, minimal, swiss, dark
Iconography
Photography composition, minimal, swiss, warm
Photo
Data visualization bar and column charts, minimal, swiss, light
Data Chart
Data visualization pie and donut charts, minimal, swiss, light
Data Chart
OpenAI Brand Guidelines 2022 — full deck · Inspiration by VASA Works