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Imagery page presenting the single 2025 lead promotional photo of two surfers on a beach, shown in three different crops.
Summary
The lead-image page: the one hero photo for all 2025 promotional material, two surfers walking a wide beach under big blue sky, shown in three crops.
Visual description
Dark navy field. Top-left, "2025 LEAD IMAGE" in light-blue condensed caps over ghost repeats, with a white note that this image is used on all primary promotional material and embodies a laid-back surf lifestyle and blue-sky feel. The right two-thirds shows the same photograph in three crops: a tall vertical, a landscape, and a near-square, each capturing two wetsuited figures carrying surfboards across pale sand toward turquoise water under a deep saturated blue sky. The figures sit low in the frame, leaving large expanses of graded blue above. The white "BOARDMASTERS" footer sits on a hairline rule.
Key takeaway
Designating a single "lead image" for the year and showing it pre-cropped to the formats teams actually need, so every channel stays visually unified around one hero. The composition, small figures low in the frame under empty sky, is deliberately built to leave room for headlines.
Reuse notes
A smart device for any annual campaign or event brand: lock one hero image and publish its approved crops. Works best when the chosen image has generous negative space for type, as here. The surf-beach subject is brand-specific; the lead-image discipline is universal.
