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Dark navy page showing a fanwear range, caps, tees, long-sleeves and hoodies in red, white and black, with driver lists, circuit graphics and event lockups.
Summary
A merchandise wall of F1 fanwear, three caps over a grid of tees, long-sleeves and hoodies, mixing the mark with driver lists, circuit outlines and event lockups.
Visual description
Deep navy-black background, hooked-hairline header with "Apparel". Three baseball caps (red, white, black) run along the top with swoosh and circuit graphics. Below sits a grid of garments: a white tee with a small red mark and a black tee with a large white F1 monogram; a black Red Bull Ring long-sleeve with sleeve typography and a wireframe circuit; a red 2018 tee listing the full driver roster (Hamilton, Vettel, Bottas and on) in condensed caps; a white tee with a red graphic mark; a white zip hoodie with red diagonal striping and "2018"; and a black hoodie back covered in a grid of white circuit-map icons with a red sleeve accent. The range shows the identity stretched across casual product.
Key takeaway
Using brand assets as graphic content, the driver roster as a back print, circuit outlines as an all-over pattern, the monogram blown up large, so merchandise feels designed from the system rather than just stamped with a logo.
Reuse notes
A useful reference for merch and fanwear ranges built off a brand kit. Works when the brand owns distinctive secondary assets (here circuits and a roster) to turn into prints. Needs realistic garment mockups; the dark background keeps the mixed colors unified.
From this deck: Apparel merchandise mockups
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