Supporting, informing, celebrating hero

Summary

A full-bleed editorial application slide: a dramatic blue-and-orange dance photograph with the brand's dark wave shape masking the upper-left corner to seat a two-line headline.

Visual description

The slide is filled edge to edge by a moody performance photo of dancers on a dark stage, lit in cobalt blue with warm orange accents against an exposed-brick wall. Across the top-left, a dark navy wave-shaped panel (the accent silhouette) overlays the image and carries the white sans-serif headline "Supporting, informing, and celebrating the Midwest" in two lines. Small white metadata is stacked at the upper right: "Ballet Co-Laboratory," "Saint Paul, Minnesota," and "GIG Fund." A tiny photo credit ("PHOTO BY ALEXIS LUND COURTESY OF BALLET COLABORATORY") sits at the lower left, with the Arts Midwest logo bottom-left.

Key takeaway

Using the brand's own organic wave shape as a headline mask instead of a flat scrim, so the type panel itself stays on-brand. The restrained corner metadata (artist, location, program) turns a hero image into a credited, documentary-feeling card without clutter.

Reuse notes

A reusable hero pattern for arts, culture, and event brands that lead with strong photography and need a headline to stay legible over a busy image. The branded mask shape is the differentiator; on a generic rectangle it loses its identity. Best with high-contrast, color-rich photos.