Video treatment

Video treatment, photographic, editorial, dark

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Video guidance page with a left text column on cinematic direction and a right mosaic grid of live-event and lifestyle film stills.

Summary

The video-treatment page: direction for capturing the festival's energy and the coastline's beauty with cinematic technique, shown through a grid of film stills.

Visual description

Dark navy field. Top-left, "VIDEO TREATMENT" in light-blue condensed caps over ghost repeats. A white text block lists the intent (footage should capture energy, creativity, and diversity, plus natural coastal beauty), the techniques (dynamic camera work, drone shots, close-ups, dramatic lighting, underwater footage, colour grading, lens flare, animated text and illustration overlays), and points to the Boardmasters YouTube channel for examples. The right two-thirds is a mosaic of stills: an aerial wave, a golden-hour crowd, a warm-lit concert, a surfer in spray, a daytime festival crowd with raised hands, and a group around a beach campfire. The white "BOARDMASTERS" footer sits on a hairline rule.

Key takeaway

Writing motion direction as a concrete shot-and-technique checklist (drone, underwater, lens flare, grading, animated overlays) rather than vague mood words, then grounding it in real stills. Mirroring the photo-treatment layout for the video page keeps the two media sections visually consistent.

Reuse notes

A useful template for a video/motion direction page in any brand or campaign book. The explicit technique list doubles as a brief for film crews. Pointing to a live channel for moving examples is a smart workaround for a static deck. Needs representative stills to carry the right column.

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