Not Real

NotReal employs a stark, print-inspired aesthetic characterized by high-contrast typography and a restrained achromatic palette. The design system emphasizes generous white space and precise visual hierarchy through font choices, rather than color or complex layouts. Project showcases act as vibrant focal points within an otherwise minimalist, editorial grid. Prioritize high contrast between text (#292a2c, #000000) and background (#f2f2f2). Use Ogg font for all prominent headings and brand elements to establish a distinct editorial tone, applying its specific negative letter spacing for a dense effect. Employ Telegraf for all body text, navigation, and secondary UI elements, maintaining its default letter spacing for optimal readability. Maintain a compact density for typography by using specified line heights such as 1.33 for 18px body text and 0.75 to 1.10 for larger headings. Structure layouts with generous Canvas White (#f2f2f2) surrounding content blocks to create breathing room and emphasize core visual elements. Apply Deepest Black (#000000) as a 1px border for interactive states or as an accent border for text links and visual separators. Ensure all imagery is crisp and occupies significant visual space, acting as the primary splash of color and detail against the monochrome UI. Do not introduce new color hues; strictly adhere to the achromatic palette with #f2f2f2, #292a2c, and #000000. Avoid decorative elements like shadows, gradients, or complex background patterns; rely on typography and spacing for visual hierarchy. Do not use generic system fonts or fallbacks as primary UI text; Telegraf and Ogg are fundamental to the brand's identity. Prevent cluttered layouts; prioritize white space, using 44px for section gaps and 18px for internal padding around content. Do not round corners on any UI elements; all shapes should be sharp and angular, reflecting a precise, craft-oriented aesthetic. Avoid using multiple font families beyond Telegraf and Ogg; maintain typographic simplicity. Do not apply excessive padding or margin to small text elements; keep them dense and contained within 11px general element spacing.