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Alsharqiya Gets Creative brand guidelines

Bilingual Arabic and English brand guidelines for a Saudi Eastern Province creative initiative, built on a wave logo motif and a five-color palette.

18 slides · Guideline

View deck overview
Alsharqiya Gets Creative cover, minimal, editorial, dark
Alsharqiya Gets Creative cover
Introduction, Why Alsharqiya Gets Creative, minimal, editorial, dark
Introduction, Why Alsharqiya Gets Creative
Introduction, The Idea and what it holds, minimal, editorial, dark
Introduction, The Idea and what it holds
Identity, Concept and Inspiration, minimal, editorial, light
Identity, Concept and Inspiration
The Logo, section divider, minimal, light-mode, vibrant
The Logo, section divider
Logo Structure, minimal, light-mode, light
Logo Structure
Logo Clear Space, minimal, light-mode, light
Logo Clear Space
Positive & Negative Logo, minimal, light-mode, light
Positive & Negative Logo
Colored Background Logo, minimal, light-mode, vibrant
Colored Background Logo
Logo Misuses, minimal, light-mode, light
Logo Misuses
Logo Positioning, minimal, light-mode, light
Logo Positioning
The Colors, section divider, minimal, light-mode, vibrant
The Colors, section divider
The Colors, palette swatches, minimal, light-mode, vibrant
The Colors, palette swatches
Slogan, section divider, minimal, dark-mode, dark
Slogan, section divider
The Identity, section divider, minimal, light-mode, vibrant
The Identity, section divider
The Elements, minimal, light-mode, light
The Elements
Pattern, minimal, light-mode, vibrant
Pattern
Closing contact page, minimal, dark-mode, dark
Closing contact page
Alsharqiya Gets Creative brand guidelines — full deck · Inspiration by VASA Works