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Page showing the wordmark in positive (purple on white) and negative (white on purple) versions side by side.
Summary
The positive and negative logo lockups: the bilingual wordmark in deep purple on white beside the same mark reversed to white on a deep purple block.
Visual description
White background. The bilingual title "Positive & Negative Logo" sits upper-right in deep purple over the red shield tab. The lower area is split into two: on the left, the full bilingual wordmark (Arabic logotype with kasheeda over the English line) rendered in deep purple directly on white; on the right, the identical lockup reversed to white and set inside a solid deep-purple rectangle. The two versions sit at matching size for direct comparison. "Page 8" bottom-right.
Key takeaway
Showing positive and negative as a true side-by-side at identical scale makes the reversal rule instantly legible. Containing the negative version inside its own color block demonstrates the intended use rather than just inverting the colors.
Reuse notes
Standard positive-negative page; reuse the matched-size pairing for any mark. The deep-purple block doubles as a swatch of the primary brand color in context. A safe, expected slide in any logo chapter.
