Logo Structure

Logo Structure, minimal, light-mode, light

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Logo structure page showing the bilingual wordmark with its extended kasheeda alongside a bilingual explanation.

Industrymedia, nonprofit
Palette
#FFFFFF
#2D1B5E
#BE4655

Summary

The logo structure page: the full bilingual wordmark shown large on the left, with text explaining the extended kasheeda that represents breaking limitations.

Visual description

White background. The bilingual title "Logo Structure" sits upper-right in deep purple over the red shield tab. The left half shows the primary logo at large size: a deep-purple Arabic logotype stacked over the English line "Alsharqiya Gets Creative," with a long horizontal kasheeda stroke extending from the final Arabic letter. The right half holds a short justified English paragraph explaining that the logo is a logotype with an extended kasheeda at the end to represent breaking limitations, that it combines Arabic and English type, and that its proportions should not be changed. "Page 6" bottom-right.

Key takeaway

Presenting the wordmark at large scale on one side and reserving the opposite side for a single tight rationale paragraph keeps the focus on the mark itself. The extended kasheeda is the signature gesture and the page makes it the visual hero.

Reuse notes

A standard logo-anatomy layout that adapts well to any wordmark with a distinctive flourish. The big-logo-left, explanation-right split is a safe default for the first logo page in a guideline. Especially relevant for Arabic or bilingual marks where the kasheeda is a design feature.

From this deck: Logo Structure

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