Optty Brand Guidelines 2025/2026
A payments-brand identity system built on a single bold electric-blue, a globe-and-star monogram, and a heavy geometric sans logotype.
18 slides · Guideline
View deck overview
Optty cover, logotype on grainy blue gradient

Brand intro, Cutting Through The Noise

Section divider 01, Logos & Usage

Primary Logo and color backgrounds

Logo Icon overview and construction

Logo Icon and color variations

Modular Logo variants

Social Media Icon usage

Tagline Logo on light and dark

Tagline lockup on grainy blue field

Product Logos, Merchant Banking Partner

Minimum Clear Space

Logo Misuse examples

Section divider 02, Primary Brand Colors

Brand Colors palette with specs

Section divider 03, Brand Fonts

Brand Fonts, TT Firs Neue and Aeonik

Thank You closing page