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Tagline-lockup page pairing the logotype with the tagline on a light background and again reversed inside a blue block.
Summary
The tagline-lockup page: the logotype joined to the two-line tagline, shown once in black on light and once in white inside a blue block.
Visual description
A white content page with "Tagline Logo" top left and a paragraph top right explaining the lockup is reserved for campaign and high-impact contexts. The page stacks two horizontally-centered examples. The upper one, labeled "ON LIGHT BACKGROUND" in spaced caps, sets the black "optty" logotype (with trademark) beside a two-line tagline, "Limitless ways to pay. / Unrivalled simplicity.", in bold black. The lower one, labeled "ON DARK BACKGROUND", reverses the same lockup in white inside a solid electric-blue rectangle. The footer and "009" page pill close the page.
Key takeaway
Locking the wordmark directly to the tagline in a fixed horizontal relationship gives the brand a ready-made campaign signature. Showing it once positive and once reversed in the brand block covers both backgrounds in one tidy stacked layout.
Reuse notes
Use when a tagline needs to travel attached to the logo as a controlled unit. The guidance itself notes this lockup is for emphasis and should not replace the primary logo in standard applications, a sensible caveat to carry over.
